Q1 2021 UK iOS Performance of Top Drawing & Coloring Apps

Drawing and coloring apps have always been a popular pastime for users of all ages, and the first quarter of 2021 was no exception. Using data provided by Sensor Tower, let's delve into the performance of the top five drawing and coloring applications on the iOS platform in the United Kingdom during this period.

Color by Number：Coloring Games saw a decrease in weekly downloads, starting the quarter with around 23K and ending with about 7K. The app's revenue followed a downward trend, from approximately $16K in the last week of December to around $11K by the end of March. Weekly active users also declined from 122K to 67K over the quarter.

Next, Sandbox - Pixel Art Coloring experienced a similar trend, with downloads decreasing from 9K to 5K by the quarter's end. Revenue showed a slight fluctuation but ended the quarter at about $7K, slightly lower than the starting figure of $8K. Weekly active users dropped from 552K to 439K.

For Colorfy: Coloring Book Games, downloads fluctuated throughout the quarter, beginning at 5K and ending at approximately 5K. Revenue saw a general decline from $8K to $7K, with weekly active users experiencing a dip from around 10K to 9K.

Disney Coloring World showed a slight increase in revenue from $6K to $7K, despite downloads decreasing from 8K to 4.5K. The app's weekly active users saw a decrease over the quarter, starting at approximately 11K and ending at around 7K.

Lastly, Pixel Art － Color by Number saw a decrease in downloads from 12K to 3.5K. Revenue ended the quarter at about $5K, which was lower than the starting figure of $8K. The weekly active users count decreased from 101K to 75K.

For more insights and detailed app performance data, Sensor Tower's platform offers an extensive analysis of trends and metrics across various regions and categories.